Skip to main content

Eid al-Adha (Feast of Sacrifice) - August 12, 2019


So... its HOLIDAY!
NO WORK WITH PAY!
(^_^)



That window, I close the curtain every time I start to work because the sun shinning through that wall gives 3x shines and heat inside my room. :)

Anyway, today I'm letting the sun shine IN... started my day a bit late... around 0700 instead of quarter to 0600 and usually I just rest and watch Netflix... but today... I am studying Amazon Advertising...

Inspired by someone who asked me:
"I see you're Google Adwords Specialist before ... Have you tried Amazon Advertising?"

In my mind was like... really! there is also Amazon Advertising? I thought that Amazon website was covered by Google Ads... but hmmm interesting... so its like Fb Ads... runs in Facebook platforms and Ebay Ads and Amazon Ads runs on their own websites, right!

Well I replied:
I haven't tried Amazon Ads... but will explore on it..

and the person was like:
oh I think you get by on it pretty quick, cause the hardest Ads to manipulate is Google!

I was thinking...
Not really sure about that statement... to be honest... Google is the easiest for me... because you can manually control everything to the last details and settings...

For example in Fb Ads... in my experience, some can't be controlled like the spent per keyword, and how to show the keywords = will it be broad, phrase or exact match, Fb is like showing it All Broad Match! The only thing you can control is Demographics!
NOT ALL kinds of business can be done in Facebook Ads.. it is just so hard to explain in some client, they insist of running Fb Ads and when you tell them honestly = you won't get that expected sales in there with your kind of market... and the reply you receive is... well I think your not good enough in marketing!
oh ok fine ... :)

In marketing the number ONE RULE is to know your AUDIENCE and TARGET MARKET.

Not all platforms offer the same audiences, so be very specific, specially if you're into uptight budget.

I remember the very first client assigned to me in Google Ads, the business was Trucking.. he owns a trucking business in USA that runs cargo from certain state to specified different state... the Ads was hiring License Truck Driver... during that time I was not yet a Google Adwords certified ... but because I was interested to learn... I read the Google Adwords manual... (^_^)
yeah its a good sleeping pills for me...
Really! During those times there was not much Video Tutorials most was explained in TEXT... and if a video tutorials was given.. the speaker words were in marketing language, technical Acronym "KPI", "CTR", "CPC", "Impression", etc...

I was like WHAT ARE YOU TALKING ABOUT???

... not to mention the calculation ... with formula given... to 30.4 and etc...
ahahaha gives me the headache!

... it took me months and months to get the hang of it... also I need to learn the client target market "licensed truck driver" ...
Well I do not know a single thing about Driver's License!

Then learned that there are different kinds of Driver License in USA!
oh my! oh my!

That's when I realize the client Adwords account is a messed because all the keywords he is trying to target are all wrong!
No wonder he is spending more than 5k USD a month in Adwords...

When I deactivated the wrong campaigns and created a new one... during the first month the 5k plus becomes 4k... then on 2nd month it becomes 3k... till the 3rd month it becomes 1.5k monthly spending.
And the Ads were delivering well the client have lots of license driver applied to his company...

It happens in span of time 1 to 3 months.. Proper daily/weekly analysis and adjusting the targeted keywords... it never happens that instantly!

Usually in Adwords... when the settings are right in Search Ads, everything follows...
Search ads have the most competitive algorithm = and the cheapest!

Anyway, I need to get back in learning Amazon Ads... LOLs
Labels:

Comments

Post a Comment

Thank you for your message (^_^)

Popular posts from this blog

Lessons of Life

There was father who had four sons. He wanted his sons to learn not to judge things too quickly. So he sent them each on a quest, in turn, to go and look at a pear tree that was a great distance away... The Eldest son went in the winter, the second in the spring, the third in summer, and the youngest son in the fall. When they had all gone and come back, he called them together to describe what they had seen. The first son said that the tree was ugly, bent, and twisted. The second son said no it was covered with green buds and full of promise. The third son disagreed; he said it was laden with blossoms that the flowers smell so sweet and looked so beautiful, it was the most heavenly thing he had ever seen. parang garden of Eden? The last son disagreed with all of them; he said it was ripe and drooping with fruit, full of life and fulfillment. The man then explained to his sons that they were all right, because they had each seen but only one season in the tree's life. He told them ...
4 comments
Read more

The day before 911

Today is September 10, 2008 it's the day before 911 or September 11 ... the most memorable date in history... Anyway, my topic is not about the historical event but rather bout my life the day before 911 of 2008 Outside the office building is the highway with blue sky and the mountains are visible... Sometimes it makes me think... life is really like a highway... like this picture... hindi maiiwasan ang pagsubok mountains ahead of us symbolize problems and obstacles... but if we look up (in the Lord God) you will see that He is watching us with clear blue sky and eternal life can be achieve if we stay tough. Last night (nang sumakay ako ng jeep pauwi) there were so many thoughts in my mind... bakit nga bah I really don't feel like someone really cares for me... or may hindi ko lang naramdaman kasi all I can see are yung officemate na sobrang magreklamo etc... daming salita ... then all of the sudden... there was this jeep in front of me ... with the sign "Jesus Cares f...
9 comments
Read more

INTERESTING ARGUMENT

May nangyari hindi inaasahan dito sa hmmm... hapon yun siya nangyari... biglaan nalang... may nag-usapan... at humantong sa sagutan... ano yun nangyari? bakit nga bah... ano ang dahilan? gusto ninyo malaman? basahin ... An Atheist Professor of Philosophy speaks to his Class on the Problem Science has with GOD, The ALMIGHTY. He asks one of his New Christian Students to stand and . . Professor: You are a Christian, aren't you, son? Student: Yes, sir.. Professor: So you Believe in GOD? Student: Absolutely, sir. Professor: Is GOD Good? Student: Sure. Professor: Is GOD ALL - POWERFUL? Student: Yes. Professor: My Brother died of Cancer even though he Prayed to GOD to Heal him. Most of us would attempt to Help Others who are ill. But GOD didn't. How is this GOD Good then? Hmm? ( Student is silent ) Professor: You can't answer, can you? Let's start again, Young Fella. Is GOD Good? Student: Yes. Professor: Is Satan good? Student: No. Professor: Where does Satan come from? Stu...
11 comments
Read more